Simbound is getting ready to release a new version of the original digital marketing simulation product, codenamed ‘Sense’. With the speed of change in all things digital, the name recognises the fact that students and professionals need to make better sense of what is happening in the commercial online world. Sense reaches beyond the simple mechanics and technical aspects of carrying out online commerce and promotions and will be looking to help develop ‘a sixth sense’ in today’s digital business people in the way they deal with data, and how they respond to fast changing consumer preferences while managing multiple technologies. Simbound Sense continues our pioneering work in the field of experiential internet marketing learning and opens up new opportunities across our customer and reseller network.

The Sense product is currently undergoing a series of initial market tests carried out in real course environments together with our respected education partners, the first one being Instituto Politécnico de Setúbal (Portugal) with Babes-Bolyai University of Cluj (Romania) following close behind. The Simbound partner institutions who are showing a direct interest in progressing research and development for the newly minted pedagogical field of experiential digital marketing learning make proof that they understand the importance of sound authorship values together with us.